It is said that 'Business is Marketing'. The key objective of this programme is to provide students with the right tools and knowledge of the latest trends, to enable them to make a career in Marketing.
After BBA with specialization in Marketing, you can look forward to career opportunities in a number of interesting areas such as: FMCG, Consumer Durables, Advertising, Market Research, Media, Sales & Distribution, Services Marketing, Retail Marketing and more.
Key benefits of the programmes
- Enables you to enter into the field of business management
- Offers a solid academic foundation as well as practical management training
- Enables you to successfully cater to a large or small private firm or a public sector organization
- Also equips you to be an entrepreneur, if you so desire
- Designed to give relevant knowledge of the functional areas and linkages, as well as allows for specialization in a particular area
- Equips you with personality development and life skills such as written & verbal communication, business etiquettes and more
- Faculty also has experience in teaching post graduate students, hence, can provide a good foundation for advanced studies
